Client NewsEast Imperial: New Supply Agreements
EAST IMPERIAL SECURES SIGNIFICANT NEW SUPPLY AGREEMENTS
● New agreement to supply Woolworths-owned Countdown and Foodstuffs
● New partnership with Metcash, one of Australia’s largest wholesalers
East Imperial, the global purveyor of ultra-premium beverages, is pleased to announce a series of significant new supply agreements across Australia and New Zealand.
Under an agreement with Woolworths New Zealand, East Imperial will supply its range of premium mixers to Countdown stores across New Zealand.
In a separate agreement, Foodstuffs, New Zealand’s largest supermarket chain, has also agreed to stock East Imperial’s beverages in all of its New World supermarkets across New Zealand’s South Island, in addition to the outlets already supplied on the North Island.
Both these agreements provide a step-change in East Imperial’s off-trade offering and will now take the total number of retailers supplied across the region to over 1000 outlets. This includes the recently announced agreement to supply 245 Dan Murphy’s stores, one of Australia’s largest and most-respected alcoholic beverage retailers.
In addition, East Imperial is also pleased to have secured an agreement with Metcash, one of Australia’s largest wholesalers, to stock the Company’s range of beverages providing access and brand visibility to independent retailers across Australia. Metcash supplies and supports more than 10,000 independent retailers and over 90,000 wholesale customers across the food, grocery, liquor and hardware industries.
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